Target Audiences for Super Bowl Commercials
Advertising strategies target our students! Teach your business and personal finance students to be savvy consumers by being aware of advertising strategies they are the target for. Using Super Bowl commercials in the classroom, teachers have tangible, trendy examples of specific marketing campaigns to dissect and analyze. Awareness is key to being a smart and aware consumer.
“Super Bowl marketing often gets as big as the game itself. A lot is at stake for marketers as Super Bowl offers an opportunity to reach an exceptionally large audience base that would otherwise be very tough to reach. Here are some ideas that can boost your Super Bowl marketing strategy.”
How to Use Super Bowl Commercials in a High School Classroom
Students like to talk about the plays, the calls, and the touchdowns, but they LOVE to talk about the commercials. Whether your team made it to the big game or not, everyone comes away with a winner in the commercial category.
This fun resource grows every year! After your purchase, you will be notified on your Teachers Pay Teachers dashboard every time a new update is available and you can download it FOR FREE! This means you have fresh content for your students at your fingertips after a ONE TIME purchase.
Resource includes:
Complete Teacher Guide
Complete Student Guide
Concentration Game - whole group
Advertising Strategies BOOM CARDS terminology and examples activity
TOP and BOTTOM 10 activity to rank the commercials
27 Slide PowerPoint to teach the advertising strategies
Speaker Notes on each slide with current links to further resources
History of the Super Bowl Logo research activity with timeline
Comparison activity to identify the progressiveness of advertising strategies
Hands on practice identifying target audiences for specific commercials
Links to videos to provide a foundational background on the topic for teacher use.
